Consumers Prefer to Get More Rather than Pay Less – Because They’re Bad at Math
When offered the possibility of 33% off a product or the same product with 33% more quantity, which would you choose?
marketing
Pepsi brings back Michael Jackson in ads
The Purchase, N.Y.-based company on Thursday is announcing its deal with the estate of Michael Jackson to use the late pop star’s image for its new global marketing push.
Ten emerging Enterprise 2.0 technologies to watch
Two significant and closely related trends in enterprise computing this year are the growth of Software-as-a-service (SaaS) and social computing. By most accounts, both are gaining ground quite rapidly while still not being used for core business functions or mission critical applications in most large firms, at least not yet.
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