Apple has been dealt a severe blow having been told that it no longer has a monopoly on the letter “i” as part of the name for its products.
A trademarks tribunal has knocked back Apple’s bid to stop a small company from trademarking the name DOPi for use on its laptop bags and cases for Apple products.
Apple argued that the DOPi name – which is iPod spelt backwards – was too similar to its own popular portable music player, which has sold in excess of 100 million units worldwide.
Apple has long since relied on its legal muscle to pursue any individual or company it sees as infringing on its copyright and trademarks.
But its ambitions to make widespread claims on the letter “i” came to a grinding halt when the tribunal rejected Apple’s claim that punters might be confused into thinking that they were buying an Apple product.
While the case does not affect Apple’s current trademarks, companies wanting to use the “i” prefix will have a better chance of getting away with it, lawyers say.




